Lottery Legitimization and the Power of Social Expectations to Influence Behavior

Lotteries are an important source of state revenue. They are a low-risk, easy to organize, popular way to raise money. They can be used to fund a broad range of activities, such as education and infrastructure. Lottery proceeds can also be used to reduce the burden of taxes. In addition, lotteries provide an opportunity to promote a particular product or service.

Most states adopt a lottery by legitimizing it with a constitutional amendment or other legislation. They then establish a state agency or public corporation to run the lottery (as opposed to licensing a private firm in return for a share of the profits). The lottery often begins operations with a modest number of relatively simple games and, in response to pressure for additional revenues, progressively expands the scope of the offerings.

Many people purchase lottery tickets as a way to experience a thrill and to indulge in a fantasy of becoming rich. However, lottery purchases cannot be explained by decision models based on expected value maximization because the tickets cost more than they pay for the prizes. The fact that lottery purchases are risk-seeking can be captured by the curvature of the buyer’s utility function or by more general models based on things other than the probability of winning.

Lotteries are an excellent example of the power of social expectations to influence behavior. In a society that places great emphasis on wealth, the lottery is an excellent way to sell the dream of instant riches. The jackpots are advertised in large letters and on billboards, and they attract people by dangling the promise that their lives will improve if they can just win the big prize. This entices gamblers and leads them to spend billions that could be saved for retirement or college tuition. It is a classic case of covetousness, which God explicitly forbids (see Ecclesiastes 5:10).